Retail · Mixed use

QV

Retail curation and economic research for one of Australia’s largest mixed-use developments, a city block in Melbourne’s CBD.

Place: Melbourne CBD, VIC
Client: Grocon
Sector: Retail · Mixed use

Image: Macroplan

01The question

Can one city block stack retail, offices and homes?

02What Macroplan did

Retail curation
Economic research

01Curated the retail offer with a lead architect and urban design team.
02Economic research on the retail, office and residential parts of the project.
03Negotiated the basement location with Woolworths, and made the case for a vertical, mixed-use project.

03Published figures

≈600apartments above three levels of retail
≈40,000 m²of retail floorspace
≈60,000 m²of office floorspace
2.0 hacity block

04The project

QV is one of Australia’s largest mixed-use developments: a 2.0 ha city block in Melbourne’s CBD, with about 40,000 m² of retail floorspace, about 60,000 m² of office floorspace and around 600 apartments.

Macroplan curated the retail offer with a lead architect and urban design team, and provided economic research on the retail, commercial office and residential components.

Catering to several market segments, the project has a three-level retail offer, with a discount department store (Big W) and a full-line supermarket (Woolworths) in the basement. Brian Haratsis negotiated the basement location with Woolworths, and presented detailed research and evidence for a vertical, mixed-use project serving a diverse market, including students and new CBD residents.